Analysis of Propensity to Switch from Manufacturer Brand to Retail Brand: Study of Ratail Brand Indomaret

Customersâ�� propensity to switch brand they currently used from manufacturer brand to retail brand is becoming phenomenon in marketing. This behavior does benefit retail brand as it can boost not only sales of retail brand products but also loyalty toward retail brand. Therefore, it is important to...

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書目詳細資料
Main Authors:	, Fitri Dwi Astuti, , Dra. Yulia Arisnani Widyaningsih, M.B.A., Ph.D.
格式:	Theses and Dissertations NonPeerReviewed
出版:	[Yogyakarta] : Universitas Gadjah Mada 2013
主題:	ETD
在線閱讀:	https://repository.ugm.ac.id/119113/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=59105
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