Smartphone in - app advertisements of higher education and its influences on purchase intention of students
The research aims to provide further understanding of smartphone in-app advertisements (SIA) and to explore how it can affect purchase intention of students in choosing higher education.
Saved in:
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Final Year Project |
| 語言: | English |
| 出版: |
H. : ĐHQGHN
2020
|
| 主題: | |
| 在線閱讀: | http://repository.vnu.edu.vn/handle/VNU_123/97940 |
| 標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
| 機構: | Vietnam National University, Hanoi |
| 語言: | English |