An integrated marketing communications campaign for ASPAC Advertising

• Main Authors: Chua, Charito G., Del Mundo, Bernadette D., D. Hui, Winnifred Y., Kim, Hee Won, Ong, Eleanor Lisette S.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18149
• Institution: De La Salle University

ASPAC Advertising Inc. was awarded its 2nd Independent Agency Award for the year 2012. As they celebrate this award, the agency decided to give back by sharing their passion in what they do to small and medium enterprises (SMEs) that, like them, hold a small business as well. ASPAC believes that SME...