An integrated marketing campaign on Nescafe 3in1
This is an Integrated Marketing Campaign for Nescafe 3in1 that aims to improve its competitiveness. Situational analysis concludes that Kopiko, one of its major competitors based in Indonesia, is becoming a serious threat because of its continuous and rapid growth in the local market for the past th...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2010
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18154 |
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| Institution: | De La Salle University |
| Language: | English |