An integrated marketing communications campaign for cosmetics Philippines

• Main Author: Gualberto, Ma. Angelica Grace A.
• Format: text
• Language: English
• Published: Animo Repository 2013
• Online Access: https://animorepository.dlsu.edu.ph/etd_masteral/4873
• Institution: De La Salle University

INGLOT is a Polish cosmetics brand established more than 25 years ago by a young chemist named Wojtek Inglot, whose primary aim was to create high quality cosmetic products at reasonable prices for every woman. The brand was initially available to Poland and nearby European countries and has slowly...