An Integrated marketing communication campaign for Alaska Evaporada
Alaska Evaporada was initially launched in 2003 in response to the growing need of Filipino consumers for products that deliver value for money. It is an evaporated creamer that is often a key ingredient in creating and enhancing the taste of various food and beverages. The demand for the product in...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2012
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4917 |
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| Institution: | De La Salle University |
| Language: | English |