An Integrated Marketing Communications Campaign for Cetaphil Phils.

Cetaphil has been in the market for 65 years. What started as a simple formulation is now known as Cetaphil Gentle Cleanser. Cetaphil is available throughout the United States, Canada, India, Australia, Europe and in Latin America. It is highly known as a therapeutic skincare line recommended by der...

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Bibliographic Details
Main Author: Navarro, Maria Zayda I.
Format: text
Language:English
Published: Animo Repository 2013
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4996
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Institution: De La Salle University
Language: English

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