An integrated marketing communications campaign for Island Rose: Keeping relationships alive
The integrated marketing communications campaign is intended for Island Rose, the brand of the pioneer online flower delivery services that caters nationwide and the largest retailer of roses in the country. The brand is registered under Philippine Cut Flower Corporation (PCFC). Island Rose is a bra...
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| Main Author: | |
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| Format: | text |
| Language: | English |
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Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6288 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13348/viewcontent/Paguibitan_Genelyn_11699620_IMC_edited.pdf |
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| Institution: | De La Salle University |
| Language: | English |