Customer knowledge management via social media : the case of Starbucks
Purpose – The purpose of this paper is to analyze the extent to which the use of social media can support customer knowledge management (CKM) in organizations relying on a traditional bricks-and-mortar business model. Design/methodology/approach – The paper uses a combination of qualitative case...
Saved in:
Main Authors: | Chua, Alton Yeow Kuan, Banerjee, Snehasish |
---|---|
其他作者: | Wee Kim Wee School of Communication and Information |
格式: | Article |
語言: | English |
出版: |
2013
|
主題: | |
在線閱讀: | https://hdl.handle.net/10356/100227 http://hdl.handle.net/10220/17786 |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
機構: | Nanyang Technological University |
語言: | English |
相似書籍
-
Measuring the effectiveness of answers in Yahoo! Answers
由: Chua, Alton Yeow Kuan, et al.
出版: (2015) -
Marketing via Social Networking Sites: A Study of Brand-Post Popularity for Brands in Singapore
由: Chua, Alton Yeow Kuan, et al.
出版: (2017) -
Beyond knowledge sharing : interactions in online discussion communities
由: Chua, Alton Yeow Kuan, et al.
出版: (2013) -
Using supervised learning to classify authentic and fake online reviews
由: Banerjee, Snehasish, et al.
出版: (2015) -
Social network games : the link between enjoyment and popularity
由: Chua, Alton Yeow Kuan, et al.
出版: (2020)