Mobile phones : a study on consumer behavioural intentions.

• المؤلفون الرئيسيون: Chen, Yuliang., Foo, Suan Kit., Tan, Grace E-Lynn.
• مؤلفون آخرون: Lang, Josephine Chin Ying
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Information technology::Mobile commerce; DRNTU::Business::Marketing::Consumer behavior
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/10143

With a relatively small telecommunications market, Singapore’s mobile services are provided by three main players, namely Singtel, Starhub and MobileOne (M1). Due to the limited local market, service providers are facing intense competition from one another in retaining current customers and attract...