SunWise : promoting proper sun protection habits among children

• Main Authors: Hoe, Jasmine Li Min, Khoo, Crystalbel Hui Ting, Li, Yanqing, Soh, Wan Fang
• Other Authors: Arul Indrasen Chib
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2020
• Subjects: Social sciences::Communication::Communication theories and models; Social sciences::Communication::Promotional communication
• Online Access: https://hdl.handle.net/10356/137490
• Institution: Nanyang Technological University

SunWise is a pioneering public health communication campaign that empowers parents as influential figures to cultivate proper sun protection habits among their children. With a digital-focused outreach and adoption of gamification as the core messaging framework, SunWise achieved significant changes...