Integrated marketing communications of Chinese corporations.
27 p.
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Main Author: | Xu, Ligang. |
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Other Authors: | Tan Kok Hui |
Format: | Theses and Dissertations |
Published: |
2011
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/47356 |
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Institution: | Nanyang Technological University |
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