Consumer satisfaction of services : conceptual relationships & consequences

• Main Authors: Quah, Gilbert Leek Chiak, Ter, Yeow Ming, Tan, Valerie Hsu Phen
• Other Authors: Hooi Den Huan
• Format: Final Year Project
• Language: English
• Published: 2014
• Subjects: DRNTU::Business
• Online Access: http://hdl.handle.net/10356/59753
• Institution: Nanyang Technological University

Consumer Satisfaction, as a strategic Issue in business management, has recently emerged as a key thrust for success and greater profitability for future developed and saturated markets. The need to satisfy consumer of service becomes more pertinent as the present service industry continues to lead...