Zalora: Dressing up the mobile app to engage customers
This case looks at the challenges of managing a multi-channel marketing model. Specifically, it focuses on the significance, performance and value proposition of the mobile app platform in relation to the desktop and mobile web channels. In March 2013, Zalora, a leading online fashion retailer in As...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/214 https://cmp.smu.edu.sg/case/3551 |
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| Institution: | Singapore Management University |
| Language: | English |