The Relative Impact of Numerical Ratings and Text Sentiments of Online Reviews on Product Sales

The Relative Impact of Numerical Ratings and Text Sentiments of Online Reviews on Product Sales

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書目詳細資料
Main Authors:	HU, Nan, KOH, Noi Sian, REDDY, Karempudi Srinivas
格式:	text
語言:	English
出版:	Institutional Knowledge at Singapore Management University 2012
主題:	Marketing
在線閱讀:	https://ink.library.smu.edu.sg/lkcsb_research/3434
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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