Employer and internal branding research: A bibliometric analysis of 25 years

• Main Authors: SAINI, Gordhan K., LIEVENS, Filip, SRIVASTAVA, Mukta
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: Employer branding; Internal branding; Employee branding; Employee value proposition; Bibliometric analysis; VOSviewer; Biblioshiny; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7011; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8010/viewcontent/Employer_Internal_Branding_sv.pdf
• Institution: Singapore Management University

Purpose: In the past 25 years, employer and internal branding have grown significantly. Prior reviews tended to focus on either one of these domains. This study aims to map the intellectual structure of research on both employer branding and internal branding, thereby identifying impactful authors a...