From 2,772 segments to five personas: Summarizing a diverse online audience by generating culturally adapted personas
Understanding users in the era of social media is challenging, requiring organizations to adopt novel computation-aided approaches. To exemplify such an approach, we retrieved information on millions of interactions with YouTube video content from a major Middle Eastern media outlet, to automaticall...
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| Main Authors: | , , , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/5332 https://ink.library.smu.edu.sg/context/sis_research/article/6336/viewcontent/from_2772___PV.pdf |
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| Institution: | Singapore Management University |
| Language: | English |