MARKETING STRATEGY FORMULATION IN FAMILY BASED BUSINES (CASE STUDY OF MOUNTOYA)
Mountoya is a mineral water company owned by family in Cirebon that is currently trying to penetrate <br /> <br /> the market in Jakarta and Bandung. Currently, AMDK's market demand is increasing but Mountoya <br /> <br /> cannot increase its share market. During 2014 to...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/27659 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |