PROPOSED PRODUCT STRATEGY BASED ON CONSUMER PREFERENCE FOR FASHION HIJAB BRAND (CASE STUDY: HUMAIRA LABEL)

Muslim fashion industry has emerged to develop in Indonesia and considerable potential to become the center of the world's Muslim fashion according to Muslim fashion consumption estimated at US $20 billion with growth rate of 18.2 % per year in Indonesia (Global Islamic Report, 2018). Hum...

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Bibliographic Details
Main Author:	Hudayana, Gina
Format:	Theses
Language:	Indonesia
Subjects:	Manajemen umum
Online Access:	https://digilib.itb.ac.id/gdl/view/41285
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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