MARKETING STRATEGY OF ELECTRONIC MONEY IN ONLINE MARKETPLACE: STUDY CASE OF BUKALAPAK
Electronic money has become a trend in Indonesia. Bukalapak also create electronic money facility by having partnership with financial technology company which has the license. For using this facility in Bukalapak, user is asked to bind their Bukalapak account with the third party account. After Buk...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/46300 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |