RELATIONSHIP OF USING CELEBRITY ENDORSEMENT AND INSTAGRAM ADS FEATURE TOWARDS BRAND AWARENESS AND PURCHASE INTENTION IN BANDUNG COFFEE INDUSTRY
The growth of the coffee industry in Indonesia has caused competition between companies in the coffee industry. Consumers prefer to buy products that they are familiar with, therefore companies need to have a good brand awareness in order to survive in the existing competition. This is because brand...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/48882 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
