THE INFLUENCE OF GREEN MARKETING ON THE PURCHASE OF NATURAL FMCG PRODUCT
Consumption of green products began to increase in recent decades and consumers began to consider replacing and using green products. This is due to environmental problems that have become the concern of all groups such as business, government and consumers. However, consumers, especially consumers...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57252 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |