AN EXAMINATION OF THE RELATIONSHIP OF GREEN BRAND AFFECT AND OTHER DETERMINANT FACTORS TOWARDS GREEN PURCHASE INTENTION IN SKIN CARE INDUSTRY
Climate change is a troubling issue in the world and one of the main causes is plastic production, while the personal care industry is one of the industries that contributes the largest plastic waste and businesses in Indonesia have not contributed to reducing waste. According to a study, many small...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57261 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |