PROPOSED BUSINESS STRATEGY OF FOOD AND BEVERAGES SMALL-MEDIUM ENTREPRISES IN RESPONSE OF COVID-19 PANDEMIC (CASE STUDY: GOODS BY TRESNA ARTISAN BAKERY)
The COVID-19 pandemic that hit Indonesia had a big impact, one of which was Small-Medium Enterprises (SME). Goods by Tresna, which is a food and beverages SME artisan bakery that just opened in December 2020 and is located in Cikarang, is one of those affected by the COVID-19 pandemic. One of the...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/57959 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |