FACTORS AFFECTING GENERATION Z ATTITUDES AND PURCHASE BEHAVIOR TOWARDS BUYING LUXURY FASHION PRODUCT
As Generation Z is aware of luxury fashion brands and started spending their money on luxury fashion products, the market of luxury fashion products was having a demographic shift in their consumer. Generation Z is becoming the potential main target in the luxury fashion industry. This study aims...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61139 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
