THE INFLUENCE OF ENVIRONMENTAL AWARENESS ON PURCHASE INTENTION IN BUYING FMCG PRODUCT
As the environmental conditions worsen, but on the other hand, the fast-moving consumer goods (FMCG) industry in Indonesia, are contributing in environmental damage, because the majority of plastic waste is produced by the FMCG producers. Whereas most people are aware of environmental issues, and...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/61157 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
