INFLUENCE OF BRAND ASSOCIATION TOWARD BRAND LOYALTY OF WEIDENMANN
In today's business world, every company must be able to deliver a brand with a good brand association. The company will be difficult to survive if it does not have a positive association in their consumer’s mind. This become a reason that makesome local footwear brand in Indonesia become less...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72330 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |