A STUDY OF FACTORS INFLUENCING PURCHASE DECISION ON WELLNESS SERVICES IN INDONESIA
The Indonesia wellness industry has shown to have been growing steadily these past few years. Based on the Global Wellness Institute, Indonesia ranked as the top 19th countries worldwide. This condition has become a great potential for Indonesia wellness startups to maximize the condition. An Indone...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75461 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |