PROPOSED MARKETING STRATEGY TO INCREASE THE PENETRATION OF LIVIN BY MANDIRI THROUGH PARTNERSHIP PROGRAM
PT Bank Mandiri (Persero) Tbk launched Super App Livin’ by Mandiri on October 2nd 2021, replace the old version of their mobile banking namely Mandiri Online (Livin’ 1.0). In 2022, the management of Bank Mandiri arranged the target users of Livin’ by Mandiri and distributed it to 12 Regional Of...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/75748 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |