ACHIEVING NEW EXSPORT BRAND EQUITY THROUGH IMPROVEMENT OF SOCIAL MEDIA MARKETING EFFORT (SMME) TO INCREASE SALES
Exsport is a local brand from Indonesia which was founded in 1979 and has rebranded eight times where the last rebranding was carried out in early 2021 because Exsport experienced a significant decline in revenue. Introducing the new face of Exsport during a pandemic is not an easy thing, therefore...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/76481 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |