THE EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN INCREASING ONLINE ENGAGEMENT ON LOCAL COSMETIC PRODUCT ON THE TIKTOK PLATFORM (CASE STUDY ON @SOMETHINCOFFICIAL)
Technology is growing so that companies are increasingly intensively carrying out marketing strategies through various platforms, one of which is Tiktok app as the most downloaded application in 2022. Somethinc is the brand name of an Indonesian skincare company that in advertising its products o...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/76953 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
