SCROLLING TO SOCIETY: UNRAVELLING GEN-Z IN THE DIGITAL AGE HOW DOES SOCIAL MEDIA AFFECT GEN-Z CUSTOMERS IN INDONESIA?
Gen-Z in Indonesia have been profoundly influenced by the increasing usage of social media. This age group is quite active on social media, using websites like Instagram, TikTok, and YouTube. Gen-Z buyers now rely on social media platforms and influencer recommendations for product research and eval...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77721 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |