THE EFFECT OF MICRO AND MACRO BRAND AMBASSADOR RELATED TO SOFT AND HARD SELLING LANGUAGE ON PURCHASE DECISION OF PIERO SHOES IN JAKARTA, INDONESIA
The local shoe industry in Indonesia is growing, one of the local shoe brands that is well known is PIERO, which has been established since 1999 Having experienced its peak in the early 2000s, many efforts are being made by Piero to maintain its existence. The development of the digital world, esp...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79877 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |