THE INFLUENCE OF GENERATION ZâS PURCHASING DECISION IN WATCHING MAKEUP HAUL VIDEOS ON TIKTOK
Social media, particularly TikTok, has become pivotal for beauty brands. Leveraging the platform's content, brands stay current, outpace competitors, and broaden their audience. Digital advertising is now a primary focus for beauty firms navigating uncertainties, especially on TikTok. The platf...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80949 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |