FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR FOR VINYL RECORDS IN THE DIGITAL AGE
This study investigates the factors influencing consumer buying behavior for vinyl records in the digital age, focusing on the Indonesian market. Despite the dominance of digital music formats, vinyl records have experienced a resurgence in popularity. The research uses qualitative methods to unders...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83454 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
