THE INFLUENCE OF PRODUCT QUALITY AND PRODUCT ATTRIBUTES ON PURCHASE INTENTION OF POWDERED BREAST MILK SERVICE MEDIATED BY BELIEF SYSTEMS
Breast milk powdering services are experiencing an increasing trend in society, driven by parents' desire for an alternative of direct breast milk that has high nutritional value. This research aims to determine the influence of product quality, product attributes, and belief systems on purchas...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83678 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
