MARKET REACTION TO CONSUMER BOYCOTT OF ISRAELAFFILIATED BRANDS IN INDONESIA

In 2023, a consumer boycott against Israel-affiliated brands and products occurred worldwide, including in Indonesia, aiming to pressure companies and governments to withdraw support from Israel. A prominent religious organization in Indonesia released a fatwa—Islamic legal opinion— about the prohib...

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Bibliographic Details
Main Author: Tricahya Utami, Puteri
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/84191
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Institution: Institut Teknologi Bandung
Language: Indonesia

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