FOUNDERâS PERSONAL BRANDING AS PROPOSED STRATEGY FOR A COST-EFFICIENT MARKETING STRATEGY (A CASE STUDY OF SKIN GAME)
In the rise of local beauty industry, Skin Game as a local beauty industry launched in 2020 faced a challenging situation whereas competition became tighter in the local beauty industry. Skin Game’s profitability keeps on decreasing each year which caused by the massive marketing cost in order...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85980 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |