OPTIMIZING BSI MOBILE BANKING SERVICE THROUGH A THREE-DIMENSIONAL ANALYSIS: SOCIAL MEDIA, EXTERNAL AND INTERNAL
The rise of mobile banking in Indonesia highlights the growing importance of platforms like BSI Mobile in meeting customer expectations, especially in a rapidly evolving digital banking landscape. This study explores user perceptions of BSI Mobile services by analyzing big data from X (formerly Twit...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87207 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
