THE IMPACT OF SKINTIFIC’S ADVERTISING APPEAL ON IMPULSIVE PURCHASING DECISION ON SHOPEE: AN ANALYSIS ON CELEBRITY ENDORSEMENT, FLASH SALE, AND BUNDLING PRICING

THE IMPACT OF SKINTIFIC’S ADVERTISING APPEAL ON IMPULSIVE PURCHASING DECISION ON SHOPEE: AN ANALYSIS ON CELEBRITY ENDORSEMENT, FLASH SALE, AND BUNDLING PRICING

Emerging platforms like Shopee have established emerging platform capabilities that implement flash sales with celebrity endorsements and bundling promotions to motivate buyer behavior particularly targeting spree shoppers. Skintific advances its market reach with these strategies throughout Indones...

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Bibliographic Details
Main Author: Agvie Putri, Donna
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/87540
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Institution: Institut Teknologi Bandung
Language: Indonesia

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