Marketing strategies in Vietnamese higher education in the digital context: some suggestions

Marketing strategies in Vietnamese higher education in the digital context: some suggestions

Digitalisation has transformed the way people seek and receive information, which has led to a transformation in marketing from a traditional approach to a digital approach. This is also the case in Higher Education, and this paper discusses marketing at Vietnamese Higher Education Institutions with...

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書目詳細資料
Main Authors:	Duong, Thi Hoang Yen, Ngo, Van Thuy Linh
其他作者:	Kỷ yếu Hội thảo quốc tế lần thứ nhất về đổi mới đào tạo giáo viên: 20 năm phát triển:mô hình đào tạo giáo viên liên thông (Proceedings of 1st international conference on innovation of teacher education: Twenty years of development:a model for inter-institutional teacher training).
格式:	Conference or Workshop Item
語言:	English
出版:	Đại học Quốc gia Hà Nội 2020
主題:	Higher Education Marketing Digital Marketing Digital Customer Journey Marketing Strategies
在線閱讀:	http://repository.vnu.edu.vn/handle/VNU_123/95311
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	Vietnam National University, Hanoi
語言:	English

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