An Integrated marketing communications campaign for Joe Kuan
This study is intended to propose a brand awareness campaign for Joe Kuan, a seasoned quick-service Filipino-Chinese restaurant that offers high quality food selection at affordable prices. This research is a conducted to better understand the current situation of the Philippine food industry. Moreo...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2015
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4947 |
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| Institution: | De La Salle University |
| Language: | English |