An integrated marketing communications campaign for Minute Maid Pulpy
The fruit/vegetable juice drink category in the Philippines improved from its slightly off-trade value growth in 2012 because of the increasing consumer awareness on health benefits of fruit/vegetable juices and strong advertising campaigns of juice brands. The awareness was brought about by the des...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2014
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/5000 |
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| Institution: | De La Salle University |
| Language: | English |