Crisis in today’s time: The impact of situational crisis communication theory & strategies towards the crisis response outcomes of food & beverage companies in the Philippines

Crisis in today’s time: The impact of situational crisis communication theory & strategies towards the crisis response outcomes of food & beverage companies in the Philippines

The Situational Crisis Communication Theory (SCCT) was developed by Timothy Coombs in 1994 wherein the author discusses how communication is essential in the process of dealing with a crisis. The main problem of the study is to find out how the theory supports a company in the Philippine food &...

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書目詳細資料
Main Authors:	Briones, Paulo Raphael Lim, Espiña, Dannielle Meyer Laude, San Jose, Sophia Castro, Tarnate, Roberto Lorenzo Torre
格式:	text
語言:	English
出版:	Animo Repository 2023
主題:	Communication in crisis management Crisis management Business and Corporate Communications
在線閱讀:	https://animorepository.dlsu.edu.ph/etdb_dsi/165 https://animorepository.dlsu.edu.ph/context/etdb_dsi/article/1172/viewcontent/Crisis_in_Today_s2_Time__The_Impact_of_Situational_Crisis_Communic.pdf
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!
機構:	De La Salle University
語言:	English

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