An integrated marketing communications campaign for Make-A-Wish Foundation Philippines

Established in 2000, Make-A-Wish Foundation Philippines is the first and only non-profit wish-granting foundation in the country. It is an affiliate of Make-A-Wish International, the largest wish-granting organisation in the world. The Foundation grants the wishes of children with critical illnesses...

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Bibliographic Details
Main Author: Inolino, Lystria Felin T.
Format: text
Language:English
Published: Animo Repository 2022
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etdm_market/36
https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1040&context=etdm_market
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Institution: De La Salle University
Language: English

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