An integrated marketing communications campaign for Session Groceries
With online shops popping up at a rapid rate in the 21st century, brick-and-mortar stores (physical stores) are no longer the only outlet that attracts consumer spending. Compared with physical stores, online shops offer more diverse product choices, individualized products, and service information,...
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| Format: | text |
| Language: | English |
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Animo Repository
2022
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etdm_market/42 https://animorepository.dlsu.edu.ph/cgi/viewcontent.cgi?article=1047&context=etdm_market |
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| Institution: | De La Salle University |
| Language: | English |