The case of the Jollibee funko pop: Understanding international brand alliances and purchase motivations of limited-edition collectibles

Using a case-based approach, this exploratory study seeks to understand purchase and collection motivations of buyers of the Jollibee Funko Pop. It will also explore perceptions on the brand collaboration between Philippine-based Jollibee and United States-based Funko. While most studies on co-brand...

Full description

Saved in:
Bibliographic Details
Main Authors: Santos, Joseph Emil N., Vergara, Raymond Allan G.
Format: text
Published: Animo Repository 2020
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/faculty_research/11284
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: De La Salle University

Similar Items