Study of the factors influencing customer patronage to Spinelli Coffee Company.

Study of the factors influencing customer patronage to Spinelli Coffee Company.

Recent years have seen the rapid proliferation of gourmet coffee chains in Singapore. In line with this trend, the team decided to conduct a study on factors that affluence consumer’s patronage to Spinelli Coffee Company, a typical gourmet coffee chain. Twelve choice factors were selected for testin...

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書目詳細資料
Main Authors:	Sng, Adrian Tiam Huat., Foo, Chik Aun., Mooi, Peck Yee.
其他作者:	Nanyang Business School
格式:	Final Year Project
出版:	2008
主題:	DRNTU::Business::Marketing::Consumer behavior
在線閱讀:	http://hdl.handle.net/10356/10947
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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