Country stereotypes in consumer judgemental strategies : effects of cue incongruity and product knowledge.

Country stereotypes in consumer judgemental strategies : effects of cue incongruity and product knowledge.

Marketing practitioners and researchers have long observed the influence of extrinsic product cues on consumer behaviour. In today's globalized marketplace, country-of-origin and brand name are two cues that have considerable influence on the consumer. As a result of multinational production an...

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書目詳細資料
主要作者:	Lye, Kah Hou.
其他作者:	Leong, Choon Chiang
格式:	Theses and Dissertations
語言:	English
出版:	2009
主題:	DRNTU::Business::Marketing::Consumer behavior
在線閱讀:	http://hdl.handle.net/10356/20139
標簽:	添加標簽沒有標簽, 成為第一個標記此記錄!

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