Sentosa lights of spring : a communications campaign.

• Main Authors: Chui, Daphne Yong Xian., Ho, Charlene Wei Ling., Khoo, Zi Qi., Quek, Cheryl Mei Xian.
• Other Authors: Wee Kim Wee School of Communication and Information
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
• Online Access: http://hdl.handle.net/10356/38605
• Institution: Nanyang Technological University

This report details the collaborative efforts between the authors from Nanyang Technological University Wee Kim Wee School of Communication and Information and Sentosa Leisure Group in promoting the event, Sentosa Lights of Spring 2010. The key strategies conceptualised for this communications campa...